After a successful run with their Gold Box series of games, SSI lost their exclusive license in 1994. (SSI) primarily because of their broader vision and their experience in computerized wargaming. At least ten different companies applied, including Electronic Arts and Origin Systems, but TSR awarded the contract to Strategic Simulations, Inc. TSR considered making their own video games and passed on the idea, and instead announced in 1987 that it was looking for a game development partner to make officially-licensed games. Up until 1987, a number of games inspired by Dungeons & Dragons had appeared, such as the Wizardy and Ultima series, but these were not licensed from TSR. The games, however, had nothing to do with the rules or any of the settings. The contract actually required some variations to the normal Intellivision title screens with the name being capitalized and the addition of the word 'cartridge'. The first Dungeons & Dragons licensed games were made by Mattel for the Intellivision.

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Hasbro reclaiming the license in 2011 after 2009 lawsuit). The reason given is: Missing developments since 2002 (e.g.

Neverwinter nights graphics overhaul